There were three companies involved in bringing this rare horizontal Jefferson-Travis JT-E212 to the market. It was manufactured in Japan circa 1960 by Standard and marketed in the USA by Jefferson-Travis who were a subsidiary of American icon Emerson Radio & Phonograph Corporation. In February 1961 Emerson announced that it was reducing by 20% the price of virtually all of its radios and that it had dropped its Japanese transistor line that carried the Jefferson-Travis banner. It also announced that it would manufacture its own transistor radios with American made parts exclusively. Ref: Billboard Magazine 20th of February 1961. 

This little radio is pure, unfiltered design with lashings of style and charisma! The front half is an unusual crimson color and the back half is baby blue. The strong, modern shape of the speaker grill complements the bold metal tuning dial situated on the side of the cabinet. 

I have also seen this radio colored all blue and another two tone combination with the front aquamarine and the back baby blue. It is small and measures just
3.7”L x 2.5”H (96mm L x 65mm H).







The Standard Radio Corporation was established in Setagaya, Tokyo, Japan in 1953. They began manufacturing portable tube radios and in 1957 they manufactured their first transistor radio, the ultra rare SR-F31. In 1959 a new factory was built in Sagamihara, Kanagawa, Japan and this became the company's headquarters. In 1965 Standard released the first of its very successful line of Micronic Ruby miniature radios. In March 1975, Standard Radio Corporation changed its name to Marantz Japan, Inc.

The Emerson Radio Corp was formed in 1915 as the Emerson Phonograph Co based in New York City. By 1942 Emerson held one sixth of the US radio market. They manufactured their first transistor radio in 1955 and made a couple of leather clad clunkers before hitting the jackpot with the 888 series in 1958. Today most Emerson products are mass produced cheaply in China and this once proud company is just a shadow of what it once was in its glory days.








Inside you will find 5 Hitachi transistors.