1956 GENERAL ELECTRIC 677 - LIFE MAGAZINE

Purer sound... Gayer colors... Greater sensitivity... 

The GE 6** series was their first transistor radio offering. In this ad the GE 677 (I have a turquoise GE 678) makes comparisons with the earlier Regency TR-1. Regency's catchphrase was "See it! Hear it! Get it!". In this ad the radio is held in a vertical position where it looks most like a TR-1 and the catchphrase "Hear it! Heft it! Have it!" is used. C'mon GE, you can do better than ripping off the little guy!